My Go-to-Market Specialties

I'd describe my expertise as broad, strategic, and rooted in building modern go-to-market organizations. While my foundation is in Demand Generation and Growth Marketing, my experience today spans Brand, Product Marketing, Content, Revenue Operations, Sales & Business Development, Lifecycle Marketing, and Digital Marketing.

Throughout my career, I've learned that the strongest growth comes from aligning Marketing, Sales, Revenue Operations, and Customer Success around shared pipeline and revenue goals. I enjoy building teams, systems, and strategies that connect every stage of the customer journey.

Agency life taught me how to think creatively, move quickly, and adapt across industries. Working in-house taught me how to build strategy, develop high-performing teams, manage budgets, and partner cross-functionally to drive measurable business growth.

With 5 years in B2C and 13+ years in B2B, I'm passionate about helping ambitious companies build brands, scale revenue, and create go-to-market organizations that deliver lasting business impact.

Areas of Expertise:

Demand Generation

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Budgeting & Forecasting

Product Marketing

SEO & AEO

Lifecyle Marketing

Revenue Operations

Sales & Biz Development

Branding & Awareness

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Web Builds & Updates

Events & Partnerships

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Campaign Strategy

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Content Development

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Analytics & Reporting

Referral Programs

Digital Advertising

My campaigns & projects

Great marketing campaigns don't require big budgets (although they certainly can help)! The best campaigns and initiatives I've worked on just require: clear strategy, creative execution, measurable results and a good amount of testing & optimization.

Passport: Rebrand, Website Redesign & Domain Transition

Passport needed an updated brand look, positioning, website, and domain to help move them from a small shipping startup company to a larger, fast-growing ecommerce solutions provider. Over 1+ years we worked to reposition, rebrand, rebuild the site on WordPress, and then transition the domain from passportshipping.com to passportglobal.com without losing search equity.

Tools: WordPress, SEMrush

The results: acquired by Global-e for $425M

Passport: Digital Marketing

Passport did very little digital marketing before I started. Overtime, we built a digital marketing machine that drove millions in revenue for the company and a 5x ROI. Plus, we went from no reporting and attribution, to real-time dashboards for performance monitoring by channel.

Tool: Coefficient

The results: real-time data to better ROAS/ROI measurement and ability to optimize & pivot

Passport: Customer Success Stories

Prior to joining Passport, the company had little in terms of case studies and proof. I prioritized working with sales and Customer Success to identify, interview, and engage with happy customers (especially at more well-known brands). We've spotlighted them on our website, in ads, webinars, and even podcasts.

The result: more net new business by profiling successful case studies

Passport: Full Funnel Reporting

Before I took over the BDR team, tracking was largely manual and focused solely top-of-funnel on BC (buyer conversation) totals. With help from my RevOps employees, we built out personalized Salesforce dashboards for each rep, as well as a central Control Center for full funnel team and activity monitoring.

Tool: Coefficient

The result: real-time team and individual performance monitoring

Flock: Lead Scoring & Routing

To help speed up lead qualification and improve quality, I implemented a lead scoring and routing framework that took into account factors such as source and key form fields to score, auto qualify or DQ leads, and route leads appropriately among SDRs and Inbound Account Executives.

UX Tool: Lucidchart
CRM: Salesforce + Hubspot

The result: more efficient process, which ultimately shifted the business from majority outbound prospecting to majority inbound prospecting in just 5 months

GITG: Nonprofit Branding

Out of all the work I've done in my career, the volunteer work I've done for Girls in the Game, a nonprofit organization, is the one I'm most proud of. I helped to create a new logo/identify for the organization, develop an easy-to-update website they could maintain, created new videos and visuals to attract donors, and worked to drive more youth sign-ups.

The result: year-over-year growth of the organization and expansion into new metro markets

Flock: Demand Gen Campaigns

Prior to me joining, Flock had never develop a campaign or implemented a strategy to drive demand. Working with my team, we consistently launched seasonal and vertical campaigns to drive ongoing leads, MQLs and new customers. Our campaigns focused on customer insights, goals and channel-specific strategy.

The result: 30x increase in MQLs and more than 3x new customer acquisition

USG: Product Launch

To launch the industry's first eco-friendly drywall panel, I worked with gyro to develop a campaign that stood out from other building materials ads, conveyed clear val props, and utilized a mix of online, print and field marketing tactics to move the decision-making up, from the general contractor to the architect/specifier.

The result: one of the most successful product launches in company's history

Hear me out for a second

Content strategy is more in my wheelhouse, but I do enjoy writing — whether a presentation or ad headline. Learn more about me and my marketing tips in my blog.

My power stats and awards

$10M+ revenue
/ month in 2023 (Flock)

21x ROAS in 2025 and
39% BC contribution (Passport)

From startup to a successful $425M acquisition (Passport)

100,000-follower
social media strategy (QuickChek)

Webby award-winning
website rebrand (Flock)

AdAge recognized
global campaign (Flock)

My martech experience

CRM & CMS

Salesforce

Hubspot

WordPress & Uberflip

ABM & Sales

6sense

Highspot

Outreach & Gong

Analytics

Google Analytics

SEMrush

Mode & Coefficient

Ads

Google

Meta & StackAdapt

AI

Lovable

Fibbler

ChatGPT & Claude

Supply Chain / Logistics

Construction & Building Materials

Food Service &

Appliances

Dental &

Healthcare Ed.

Ecommerce &

D2C

My Go-to-Market Specialties

Areas of Expertise:

My campaigns & projects

Hear me out for a second

My power stats and awards

$10M+ revenue / month in 2023 (Flock)

21x ROAS in 2025 and 39% BC contribution (Passport)

From startup to a successful $425M acquisition (Passport)

100,000-follower social media strategy (QuickChek)

Webby award-winning website rebrand (Flock)